ravnA People Data Labs alternative for agents.
People Data Labs is the stronger choice for teams licensing a large person and company dataset directly under enterprise terms. Ravn is an alternative when an AI agent needs those lookups alongside email verification over MCP and a CLI — and it runs them on your own People Data Labs key, so you keep the data relationship and Ravn stores nothing.
People Data Labs and Ravn at a glance
Only facts from public pricing pages. Where a page did not say, the cell says so.
| People Data Labs | Ravn | |
|---|---|---|
| Price entry point | Pro from $98/mo | $24/mo |
| What the entry plan includes | 350 credits (about $0.28 per record) | 10,000 lookups a month across every tool: verification, email finding, website scraping, phone validation, IP to company. Beyond that, $1 per 1,000 ($0.001 each), billed monthly, up to a spending cap you set. People and company lookups run on your own provider key (e.g. People Data Labs); Ravn makes the call and stores nothing. |
| Free tier | 100 credits a month, contact fields hidden | 1,000 lookups total, no card |
| Misses charged? | Not stated on pricing page | No. A not_found result is free |
| MCP server | Not mentioned on pricing page | Yes, remote, OAuth sign-in or API key |
| CLI | Not mentioned on pricing page | Yes, npx ravn |
| REST API | Yes | Yes |
| Unused allowance | Not stated on pricing page | No credits to expire. The plan includes 10,000 lookups a month; beyond that it is $1 per 1,000, billed monthly. |
Source: People Data Labs pricing page, checked 3 Nov 2026. Prices from each company’s public pricing page, checked 3 November 2026. Check their site for current prices. Ravn prices: pricing.
Where People Data Labs is the better choice
People Data Labs is known for the depth of its dataset and for enterprise data licensing. It lists SOC 2 Type 2 and ISO compliance. Ravn has no SOC 2 report, so if your security review requires one, People Data Labs is the safer fit.
Its Pro plan works out to about $0.28 per record. If you want to license the dataset directly, at volume, and build on its full API, buying from People Data Labs without a layer on top is the better fit.
Where Ravn fits better
Ravn is built for agents. The same tools answer over the MCP server, the CLI and REST, so Claude can call people search or company enrichment directly, with OAuth one-click sign-in.
Those people and company lookups run on your own People Data Labs key: connect it with ravn keys add pdl, Ravn makes the call, and we store nothing. Each call is one lookup from your plan and a miss is free, so there is no per-record markup on top of PDL. The $24 plan also includes email verification and finding on our own checks. Ravn sells the software, not the data: it keeps no people data and resells no one’s records, and opted-out people are removed and never returned (opt-out).
Switching in 10 minutes
Free accounts get 1,000 lookups with no card, so you can try this before changing anything.
- / 01
Connect the MCP server
In Claude: Settings → Connectors → Add custom connector, paste
https://api.askravn.com/mcp, sign in with your email code and click Allow. In Claude Code:claude mcp add --transport http ravn https://api.askravn.com/mcp, then/mcp→ Authenticate. See the MCP server guide. - / 02
Sign in from the terminal
Run
npx ravn login, enter the 6-digit code from your email, thennpx ravn toolsto list all 25 tools. The CLI docs cover every flag. - / 03
Map People Data Labs jobs to Ravn tools
Person search →
search_people(up to 25 per call, with a cursor). Company enrichment →domain_to_companyorsearch_companies. Email to person →reverse_email_lookup. LinkedIn URL to person →reverse_linkedin_lookup. - / 04
Test on a small sample
Run
npx ravn enrich leads.csv --tool reverse_email_lookup --column Email --limit 25 --dry-run, check the plan, then drop--dry-run. Your columns are kept,rw_*columns are added, and progress saves every 25 rows so a stopped run resumes.
Does Ravn mark up People Data Labs records?
No. People and company lookups run on your own People Data Labs key, so PDL bills you directly at your rate (about $0.28 per record on Pro). Ravn adds one lookup from your plan per call, misses are free, and we store none of the records.
Is Ravn SOC 2 certified?
No. Ravn has no SOC 2 report. People Data Labs lists SOC 2 Type 2 and ISO compliance on its pricing page. See compliance for what we do have in place.
Where does Ravn’s people data come from?
Ravn holds no people data of its own. People and company lookups run on your own People Data Labs account; Ravn makes the call and stores nothing. We never scrape LinkedIn, and people who opt out are removed and never returned again. Details are on the data page.
Can I bulk export people records from Ravn?
No. There is no bulk people export. search_people returns up to 25 results per call with a cursor for the next page, which suits agent lookups rather than dataset licensing.
More in compare
Every page uses the same account, plan and tools. See pricing →